I picked up canned cat food at the store the other day. Looking at the shelf it always seems there is at least one can, if not a couple, that are in danger of losing their paper labels. I can just imagine getting one of those cans home, then having it sit on the shelf for ages because we don’t know what flavor is inside. Could be tuna, could be salmon, or maybe even chicken. Without a label, all we know is that it’s cat food.
Email subject lines are the same way. We’ve all seen those emails that hit our inbox and say ‘Zoom’ or ‘Deadline’ or even ‘Don’t forget’. At a glance how are we supposed to know what’s actually inside those emails until we take a moment and open them up to look? And every time we go to our email we have to open that message up again because there are no clues as to what is inside. Just like that mystery meat cat food.
That’s why I’m a big proponent of descriptive subject lines in your email. They allow you to quickly prioritize and categorize an email, letting you get back to your day that much faster. I’m talking about subject lines like ‘Zoom meeting at 7?’ or ‘Miller project deadline extended to Feb’ or even ‘Don’t forget to feed the fish’. See the difference?
I know you can’t control what other people put in their subject lines, that’s true. But who was it that said ‘be the change you wish to see in the world’? Don’t forget either, that you can sometimes change the subject line of an email before you return it. Help avoid the mystery meat emails!
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