Purpose: Canva offers individuals a way to design graphics and publish them. Designs range from Instagram post graphics to magazine covers, to desktop wallpaper and more.
Benefits: Canva provides a wide variety of designs you can build on or use as a jumping off point for your own creation. Even the free version has a lot of options to work with. The site also is a great source of design knowledge for beginners.
Cost: There is a free version; Canva for Work is $12.95/mo
Opinion: I’m not great at graphic design, and Canva lets me produce more professional looking graphics and images that I can then use for social media and other marketing material. I’ve used Canva for creating tip sheets, Instagram posts, and a lot of desktop wallpaper : ) So far, I have stuck with the free version, but there are benefits to the paid version, specifically the option to resize one graphic to meet other guidelines – taking an Instagram post and resizing it/optimizing it for Facebook.
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